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Pride in PlacePride in Place profiles

In September 2025, two areas in Southampton, Weston and Redbridge and Millbrook were added to the Pride in Place programme (PiPP). Which will deliver investment in these communities over the next ten years. Funding from central government will enable local residents, businesses and community groups to invest in improvements to their local area. The programme is community-led and supported by the Government.

More information is available on the Pride in Place page or in the resources section below.

Weston Pride in Place profile

The Weston profile covers the MSOA area E02003580, located within Woolston ward in the south-east of the city, and has an estimated population of around 6,100 residents.

Among the key challenges for the area are:

  • High child poverty
  • Childhood obesity
  • School absence
  • Lower life expectancy, poor health and disability, increased hospital admissions
  • Deaths linked to behavioural risks such as smoking and alcohol
  • Poor mental health, and social isolation.
  • Higher food costs
  • More deprived (overall) with significant challenges in Education, Skills & Training and Crime and Income and Employment and Health & Disability domains
  • Areas with more social-rented housing
  • Higher crime rates including criminal damage and arson, other crime, weapons possession, and violence and sexual offences.

More information on Weston is available in the profile pack below.

Weston Pride in Place profile
Slide Set
pdf | 7.6 MB | 11.06.2026

Redbridge and Millbrook

The Redbridge and Millbrook profile covers twelve Lower Level Super Output Areas (LSOA) located within Redbridge and Millbrook wards in the west of the city, and has an estimated population of around 19,191 residents.

Some of the key challenges for the area include:

  • High levels of child poverty including free school meals eligibility
  • Poor health with high levels of disability
  • More deprived (overall) with significant challenges in most deprivation areas apart from Barriers to Housing & Services
  • Low numbers of qualifications with lower employment rates
  • More people out of work or who have never worked
  • Benefit reliance is higher among both working and non working adults

For more information on Redbridge and Millbrook is available below.

Redbridge & Millbrook West Pride in Place profile
Slide Set
pdf | 6.6 MB | 09.10.2026

Resources

Southampton City Council - Pride in Place programme

In September 2025, the Government announced that two areas in Southampton would benefit from up to £20 million of investment. This investment will take place over the next 10 years as part of the new Pride in Place Programme (PiPP). The two areas are Weston, and Redbridge & Millbrook West.

Southampton City Council - Pride in Place programme
Website

Ministry of Housing, Communities and Local Government - Pride in Place Programme

The government’s Pride in Place Programme will see up to £5 billion given to nearly 250 areas across the UK. Each area will receive up to £20 million of funding and support over the next 10 years to make long-term improvements that residents want.

MHCLG - Pride in Place Programme
Website